Advertising Information
Dignity Boards are A0 size advertising display billboards invented to create jobs and offer advertisers an effective and exciting new advertising medium. Every billboard displayed creates three jobs for every day is displayed. The hand-held advertising display boards offer more flexible solutions and high impact visibility to advertisers.
Dignity Boards are highly visible, attractive and effective and it offers a wide range of applications.
- Increase Brand Presence
- Product Launches
- Special Offers and Sales
- Shows, Exhibitions and Conferences
- Store Openings
- Announce Special Events
- Golf Days
- Signposts or Pointers
- Distribution of Pamphlets / Samples
Dignity Boards primarily provides jobs primarily for the homeless and unskilled and creates an opportunity for them to contribute in a meaningful way to the improvement of their surroundings for the mutual benefit of the entire community. This is an opportunity for every business to contribute to the socio-economic upliftment of South Africa.
The Dignity Boards Agents (person holding the board) also collects litter and illegal posters around intersections and streets where they work.
Benefits
- Highly Effective due to Visual Impact
- Cost Effective
- Flexible
- Mobile
- Branding Campaigns (Local, Regional)
- Niche Campaigns (Targeted to specific LMS's)
- Tactical Campaigns
- Quick Turn-Around Time
- Visible Social Responsibility
- Achieve Frequency and Recall
- Target Local Communities
- Cover Large Geographical Areas
Features
- Creates jobs for the homeless and unskilled
- Reduce Poverty
- Reduces and prevents crime
- Report Criminal Activity
- Report Faulty Traffic Lights, Power Outages, Potholes, Overgrown Grass, etc
- Remove Litter
- Remove Illegal Posters and Billboards
- Teams Led by Team Leaders (Captains)
- Teams Monitored by Supervisors
- Cooperation Agreement with JMPD and Jo'burg City Urban Management
- Double Sided A0-sized Advertising Display Billboards